A hot online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. It sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year.

But it’s not as easy as it used to be to get someone to sign up for a hefty monthly payment. And if you do, a majority of members tend to cancel after 1-4 months.

So why do they cancel? Because in their minds you are not delivering enough value for the money. They see that their finances are tight and they look for ways to save some money. “I’ll cancel that monthly membership because I wasn’t really using it anyway.”

The only way to prevent this from happening is to be indispensable to their business or their lives. If, for example, your membership gives them the software or the content that enables them to run their business, they’re not going to cancel. Same way if you provide them with something they can immediately turn into profit, such as high quality PLR. But these things tend to take more time and resources than the average marketer has, at least in the beginning.

So how can you start a continuity program that people readily join and don’t quickly cancel? By offering an inexpensive newsletter on a topic they’re passionate about. If your newsletter is in the $5 to $12 a month range and if it’s providing value, they’re not likely to cancel. After all, what’s a few bucks to read something they really enjoy? It’s less than a pizza and it provides value. And it’s almost too much effort to bother to cancel – it’s easier to just let it continue.

But you might be wondering how it can be worth it to sell a newsletter for, say, a $9 a month subscription. After all, 100 subscribers is only $900 – is it worth your time? And how long will it take to get those 100 subscribers?

Frankly, it generally doesn’t happen overnight. You may only get a handful of subscribers the first month, and another handful the second. But if your subscribers are sticking around, then your income is steadily building month after month.

Better still, whether you have one subscriber or 10,000 subscribers, your work stays the same. This means you can continue to add subscribers to infinity and your workload never goes up but your income does.

Plus, it doesn’t have to take a tremendous amount of effort. If you’re already knowledgeable about your topic you can write about it in your spare time. If you’re not, you can interview others and transcribe the interviews, or get other experts to write articles for you. In fact, if you’re smart you won’t spend the majority of your time creating content because you’ll spend it growing your subscriber base. This way every month you’ll earn more than the month before and that’s a great feeling.

Plus, you can market additional related products and services to your newsletter subscribers, thereby further increasing your income. Remember, your newsletter is far more likely to be read than ordinary emails, articles and blog posts because people are paying to receive it. This means you can build a tremendous amount of rapport and power with your readers. And so long as you never steer them wrong, they are more likely to follow your suggestions.

Here are 16 tips to get your newsletter up and running and make it as successful as possible.

1. Choose a topic with a high perceived value for the market. Making or saving money is always good. So is any niche with fanatical followers, many health niches, hobbies and even dating and relationships. If you can find something that people are obsessed with you’ve got a winner. For example, bodybuilders are obsessed with finding better/faster ways to gain muscle and they’ll subscribe to numerous magazines and websites to find the latest techniques.

2. Write a bullet rich sales page with tons of teasers on what they’ll discover in the newsletter.

3. Write one monthly newsletter or break your newsletters up into weekly editions. To begin with, the monthly newsletter format is easier and feels less overwhelming to produce. Plus it can be more impressive looking when subscribers see one big newsletter instead of several small ones each month. However, if there’s a lot of news in your niche then you might want to go with 2 or more smaller newsletters, since you’ll be able to put the news out in a much more timely manner before it gets old.

4. The amount of content you put into each newsletter is going to depend on your preferences, the niche and what your readers want. Remember that quality is much more important than quantity. For example, if you write a newsletter about making money from home, one detailed method they can implement each month is worth more than 100 pages of generic information they can get anywhere.

5. You don’t have to limit yourself just to written content – you can also do podcasts and videos.

6. Use experts in your field to help you generate the content. If you rely just on yourself you’ll run out of info. But with a steady stream of experts you’ll always have something fresh to say. Do interviews, use guest authors and even hire people to write articles for you.

7. In addition to information, negotiate discounts on products and services they might need. Getting these “inside deals” can be an added benefit of being a subscriber to your newsletter. For example, if your newsletter is about how to best use WordPress, you might negotiate discounts on popular themes, plugins or hosting. If you’re good at negotiating these deals they could even pay for members’ subscriptions.

8. Use a $1 trial to bring in more new subscribers.

9. Convert your newsletter to PDF and deliver via autoresponder or download link.

10. Ask your subscribers to submit their own tips and advice and offer them a link in your newsletter or some other reward if you publish what they write. Do this in every issue and over time you won’t have to produce as much content yourself.

11. Survey your subscribers to find out what they would like to see covered in your newsletter.

12. Once you know the value of your subscribers, you can purchase advertising to bring in new subscriptions. For example, if you know that your average subscriber stays for 6 months and you charge $9 a month for your newsletter, that’s $54. If it costs you $15 in advertising to get that subscriber, you’ve made (on average) $39 for every new subscriber that advertising brings in, not including other sales you might make to them.

13. Have a back end. It should be something more expensive than your newsletter and it needs to fit your niche perfectly, but it doesn’t have to be your own product. You can offer an affiliate product – just be sure it’s something you really, truly believe in yourself.

14. Depending on your niche, you might offer a “fixed term” membership. This is generally used when teaching specific skills that don’t change much over time, such as how to run a membership site or how to survive a disaster. You wouldn’t want to use this model if the information were constantly changing – for example, investing.

If the fixed term membership model is applicable to your niche, it offers a double benefit: First, you write the content once and continue to get paid on it for a long time. Second, members see the end in sight and are even less likely to cancel. Weekly publication tends to work well for a fixed term membership.

15. Rinse and repeat. Once you get one newsletter off the ground and successful, you might consider doing a second newsletter. This might be directly related to your first niche or in an entirely new niche.

For example, if your first newsletter is on Commodity trading, you might start a second newsletter on Forex trading. Then you can offer a discount to your commodity subscribers when they subscribe to your Forex newsletter. This will give your new newsletter a financial jump start and also enable you to immediately begin paying for content if you’re having it outsourced.

16. Cash out. If there comes a day when you’re ready to move on, sell your newsletter. Keep in mind that having built in recurring income along with a list of paying members makes your business VALUABLE, so you should get a very good price for it.

Let’s face it – it’s getting a little harder these days to do offline marketing. There’s more competition than ever before as more and more marketers break into the field. There are also more potential services to sell, which just tends to confuse the heck out of both the business owners and the new offline marketers. And as more and more marketers are offering more services to business owners, the owners are often saying “no” before they even know what they’re turning down.

But it’s still true that offline marketing can be hugely lucrative for anyone who makes a serious attempt at it, especially if they find a way to stand apart from the crowd. Imagine the edge you could enjoy over every other offline marketer if you offered business owners just one thing – the thing they want the most – more customers.

Very few marketers are doing this, yet it’s probably the easiest service of all to sell to a business owner.

You could practically pick and choose which clients you work with, because what business owner is going to say ‘no’ to new customers? None in their right mind. Especially when they only pay you for leads or for actual customers. If you don’t deliver, they don’t get paid. Thus there is absolutely no risk to them. And with no risk, there is no reason for them to say no.

So how do you go about getting these leads and new customers for your clients? First, you’re going to think locally, not globally. You’re getting leads for a specific type of local business that serves a specific geographic area, such as a city or region.

Second, you’re going to build a website and then you’re going to drive traffic to that website. You do want to use good SEO, but you don’t want to rely just on search engine traffic. After all, your site could rise or fall on the whim of the search engines. That’s why you’ll want a paid traffic source you can rely on such as Google Ads.

You’ll be choosing niches that can pay you high referral fees so you can afford to spend money to get those leads and still pocket plenty of profit. For example, let’s say it takes you $50 in Google Ads to get a new patient for a dentist. If you’re charging the dentist $100 per new patient then you can do this all day long.

You’ll want to retain ownership of your websites for two reasons. First, if your client ever stops working with you, you’ll be able to sell your leads to a similar client in the same area. For example, if you’re getting leads for a contractor in Austin, Texas, and one day that contractor decides for whatever reason to stop using your leads, you can simply begin selling your leads to one of their competitors.

The second reason to retain ownership of your lead generating websites is so that you can make changes on the fly. Let’s say your site is ranking high but one day it falls to page 3. You can immediately make changes in your SEO without having to get them approved by the business.

As you can see, this business model is fairly simple and the competition is still relatively low. The field is wide open and getting clients can be as easy as asking if they can handle more business.

Here are a few questions you might have:

Q. What type of website should I build?

A. A small WordPress site targeting the best buyer keywords works well. Figure 5 to 10 pages, 10 to 25 keywords to start if you’re optimizing for SEO. Each website should target one niche in one town. For example, dentists in Tacoma or chiropractors in Atlanta.

Q. How do I find the keywords? Can you give keyword examples?

A. Use the Google Keyword Planner to find out which terms are commonly searched for in a particular industry. Then add those keywords to the location to form your keyword phrases. For example, Tacoma Washington dentist. Use singular and plural, and also add appropriate “buying” keywords, such as buy, rent, lease, hire, etc. Lastly, add descriptive keywords such as best, cheap, fast, etc.

Q. What domain should I use for my site?

A. First, don’t buy a domain that uses the actual business name. For example, if your client is Bob Smith, dentist, Tacoma Washington, don’t buy BobSmithTacomaDentist.com because if he ever stops using your services you won’t be able to use that domain. Second, choose something generic with your best keywords in a .com, .org or .net. For example, TacomaWashingtonDentist.com or DentistTacomaWashington.com. (These may or may not already be real sites.)

Q. What should I have on my website?

A. – A toll-free number prominently displayed.

– A contact form above the fold. (70-80% of people will call, 20-30% of people will fill out the contact form.)

– Images – either use images from your client or buy your own images.

– Lots of headings and paragraphs to break up the content.

– Great content with a clear call to action. Don’t use PLR for this – either write your content yourself or outsource it. If you need ideas, check similar websites but do not copy. Above all, make your copy engaging.

– Proof – real customer testimonials are good for this, as well as industry backed facts quoted with sources (IE: “People using a lawyer for their personal injury claim receive on average $42,000 more per claim than those going through the process without legal representation.” – The American Bar Assoc.) btw, I just made that up – DO NOT use it.

Q. What shouldn’t I have on my website?

A. Anything that is on the client’s own website. Assuming they have their own site, you’ll want to use all fresh and unique content. If you need to post their address, do so as an image so Google doesn’t see it as duplicating. And don’t use PLR. Ever.

Q. How do I charge?

A. It’s up to you and the client, but here are some suggestions:

Get paid for the leads you generate, rather than the sales you make. You’ll get paid less per lead of course, but you’ll get paid for every lead regardless of whether or not they become a customer. It’s important to note that clients may be more reluctant to do it this way if they are not confident in their ability to close leads. You can overcome their resistance by giving the first leads to them for free so that they can test the quality of the leads before agreeing to pay for your services.

Establish a flat rate for each sale you generate. Your client might offer many different services at different prices, in which case you can establish a different flat rate for each service. With a flat rate you typically get paid right away.

Take a certain percentage of each sale. If your client bills far into the future rather than upfront, you might not get paid for a while using this method. Commissions over the lifetime of the client/customer relationship. For example, if your client is a landscaper and they service the client weekly for months or years, you could get paid a small amount of money for a long time, which adds up.

Q. Are there any clients I should avoid?

A. Yes. Any business in direct competition with one of your existing clients. For example, you can work with one dentist in each geographical area, but not two dentists in the same small to mid-sized town (2 dentists in a large city would almost certainly be alright, but after that look for other locations or other professions.)

Also avoid any business that does not either make a large sale up front or offer a long term ongoing service. For example, a bakery wouldn’t be a good business since each sale is probably $5 to $20. But a doctor, lawyer, accountant, contractor, swimming pool sales, realtor, insurance agent, mortgage broker, etc., would all make for good clients. So would someone who provides an ongoing service such as the landscaping and lawn care we mentioned earlier, or a maid service, high paid personal trainer, etc.

Q. How do I know which businesses to approach?

A. Look for those that are already spending money on trying to get business. This might be in the Yellow Pages, Google Ads, newspaper advertising, etc. These are businesses looking for more customers and ready to spend money to get those customers.

Q. How do I track leads?

A. The opt-in form makes tracking of those leads easy. You can even offer an incentive such as a relevant report to encourage their opt-ins, and then follow up to encourage them to use your client’s services.

For the phone number, you can use a virtual reception service to take down the name and number of each caller before forwarding them to the business.

Local affiliate marketing can be extremely lucrative if you’re willing to put some time into it. You’ll need to build websites, optimize them and run Google Ads campaigns. But once you get everything set up, you can continue to make money for months or years to come with very little additional effort.

Hopefully you are the exception to these mistakes. If you’re not, take heart: 9 out of 10 online marketers make these very same mistakes. Here’s how to rise above your competition and increase your bottom line simply by NOT making these 5 mistakes…

Spamming on social media. You opened your X account with the best of intentions to Tweet valuable content and answer questions, but now nearly every tweet you send out is a link promoting a product. If this is you, then it’s time for a change. Promotion is fine as long as it makes up only 20-30% of your tweets at MOST. The rest should be content rich and helpful to your followers. And this goes for every social media network, not just X.

Not testing. You create a new squeeze page but you don’t test one headline against another. Result? Every day that goes by, you are losing money. Test everything and eventually the exact same effort will yield 1.5, 2 or even 3 times the results.

Not asking for the sale. Whether you’re looking for an opt-in, a share or a sale, tell them exactly what you want them to do. If you don’t make your call-to-action clear, you will get less than stellar results every time.

Ignoring your current customers. Are you so busy looking for new business that you forget to pay attention to your most important asset – your current customers? These are the people who already trust you enough to have purchased at least one of your products. That’s why your current customers are actually your best future prospects in the world – treat them like gold.

Talking about you, you and YOU. Do you know who your customers care about? Themselves. They don’t care about you, only about what you can do for them. This sounds harsh, but it’s true. Yes, you can tell them an anecdote about what happened to you last weekend, but it better have something in it for them. Your customers don’t want you or your products. They want solutions to their problems. Remember this and you can’t go wrong.

“Find out what people want and sell it to them” is advice you’ll hear time and time again. Why? Because it generally works. After all, if someone wants breakfast cereal made out of toads and frogs and you’re the only one selling it, you can command your own price.

But what if there is massive competition in the toad and frog cereal niche? Then you’ve got to differentiate yourself. You’ve got to find a way to stand apart and above the others selling a very similar product.

Or you can go a different route, the way companies like Apple roll, and that’s to find out what people WILL want. You see, all of the greatest products were at one time non-existent. No one knew you could ride in cars and so they used horses and maybe buggies. Then along comes the car – something no one had seen before, and people quickly realized they wanted it. Decades later consumers didn’t know they wanted computers and the Internet. Nor did they know they wanted cell phones and then super sophisticated cell phones, but once they were introduced, people desperately wanted them.

So if you can find a want before it even exists, you’ve got no competition – at least for the first few weeks and even months.

And you can take this even one step further. It’s not just a matter of finding out what people will want, it’s also a matter of finding a way to offer it to them that takes the work out of it. Imagine if Apple sold its products as kits that had to be put together – would they sell as many phones and tablets as they do now? Doubtful.

There was a time when computers were basically sold as kits. You get the plans, you buy the parts, you put together your computer. So who had computers during this time? A relative handful of people who liked to tinker on electronics. It wasn’t until several years later when computers were sold ready-made that the market took off.

If we were looking at this as a tiered system, with each subsequent tier being preferable to the previous, then the first tier is the old standby of offering customers what they already want. The second tier is offering what they want before they even know they want it. And the third and final tier is to offer what they want before they know they want it, and take all of the work out of it for them.

Sell them the ready made solution where the only action they need to take is to make the decision to buy. Make them feel good for taking that action, like they made a real contribution to getting the solution you’re offering. In essence you’re giving them the satisfied feeling that they really accomplished something important when they hit that order button. But in fact YOU are doing the actual, real work, whatever that might be.

If you’re offering a revolutionary new WP theme, install it for them. If you’re offering a complete business solution, set the whole thing up for them. If you’re offering an irrigation system or an automobile makeover or even an exercise program, make them feel that all they have to do is make the decision. That’s it. Then you will do the rest.

Now of course you and I know that in many cases, they will have to do work. But that’s not something they want to think about during the sales process. In the example of the exercise program, all they have to do is show up and then you will guide them step-by-step. They don’t have to think about a thing, they just follow along. You’re making it appear as though you do the work, when in reality they are the ones actually working.

Is this deceptive? Not in the slightest. If you say you will build them a website and then you send them instructions on how to do it themselves, then of course that would be deceptive. But if you build the site for them and then they have to update it themselves, or if you show them exactly how to exercise but they have to actually move their own bodies, you truly are taking the lion’s share of the work of thinking out of it for them.

In the sales process when you are romancing the customer, it’s okay to make them feel 10 feet tall for simply “taking action.” And it’s also a very smart move to continue to congratulate them for their wise decision, since this will make for happy customers who don’t cancel.

Find out what people want, or better still, what they WILL want, and then remove the work as much as you can and you will have a winning business model.

Have you tried offline marketing yet? If not, why not?
Odds are you’re hesitant to offer offline services because you’re afraid of sounding less than super intelligent when talking to business owners. Maybe approaching them makes you nervous. Maybe you just don’t feel like enough of an expert.

Whatever the reason, take heart. Business owners are just people who need help, and you are there to do exactly that – help them. Treat them like they are your new friend and you can not only eventually turn them into clients, you can also keep them as clients for years and years to come.

Perform a service for them, no matter how small. Even if you only charge $100, that token amount is your foot in the door and a slam in the face to all other offline marketers. Now when someone approaches that business person about marketing, they will say, “No, I already have a guy/gal for that.” And once you earn their trust with that first small job, you can get bigger and bigger jobs from them in the future.

So how do you get your confidence up for that first phone call or in person meeting? How do you get yourself in the zone before you even pick up the phone or walk through the door? By talking to yourself or a friend. Literally.

This trick comes from entertainer Kyle Cease who accidentally discovered it on the way to an audition. Normally before an audition he would constantly worry about it. But this time he started talking to his friend about the upcoming audition as though it had already happened, like this: “Do you remember when I went into that audition and I just nailed it? I don’t know what happened but I got into a zone and I started feeling so good.”

By talking about it in past tense, he started feeling really good about it. The stress disappeared and he acted as though it was a done deal, as though the only possibility was nailing the audition, which he did.

Interestingly enough, I’ve been doing this for years without even realizing what I was doing or why I felt so confident in new situations. It took Kyle to point out that this technique isn’t well-known and needs to be shared.

Try this yourself. The next time you are stressed about something you’re about to do, talk out loud about how great it went, how you were positively on fire and totally nailed it, etc. It’s a simple trick that costs nothing but a few minutes of your time, but it can have a life changing impact.

This one technique will allow you to break through old comfort zones like you’re a superhero breaking the sound barrier. You’ll find you can do things and accomplish things you’d only dreamed about before.

Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success.

Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers.

How do you want to make that income? Perhaps you want to create and sell products in a particular niche, or list build, or do CPA, or build a membership site. Your first step is to decide what it is that you want to do and what niche you want to do it in.

I suggest running some numbers as well. For example, if you’re creating products then you need to sell 100+ $97 products a month to reach $10,000 a month. Or sell twice that many if you’re using affiliates and paying 50% commissions.

If you’ve got your niche selected but you don’t know what to do next, then your first step is to find every big marketer in that niche and get on their lists. See what they’re doing, what they’re saying, and especially what they’re selling. This should give you some terrific ideas in less than a week’s time. Write down all of your ideas, even the ones you think are silly or beyond your reach.

Now then, narrow your choices. Maybe you’ve decided to create a blog, build a list and sell affiliate products and your own membership site. Now you have a plan. You can get basic info from the Internet on starting your blog and list building to get you started.

Next, you’re going to analyze what your competitors are doing that’s working in terms of blogging, list building, selling affiliate products and running a membership site in your niche. This is information you won’t get out of any course. It’s been said that if you want to know the real secrets of what the best marketers do, then you should watch what they do rather than listen to what they say. That’s why you joined your competitors’ lists, to see how they’re doing what they’re doing.

Questions to research:

How are they getting traffic?
Where do they get their links?
Who are their affiliates?
What is their content strategy?
What is their unique selling point?
How do they structure their websites?
Who is their audience?
What is their website or product missing?
And so forth.

There are multiple tools online to help you do this which you can research on Google. This isn’t a tutorial I’m offering you here so much as a mindset:

Success is simple, because no matter what you want to accomplish, in most cases someone has already done it or something very close to it. You don’t need to reinvent anything, you just need to find out what they did and go do it yourself.

Mind you, I’m not suggesting you infringe upon any copyrights. Rather, I’m suggesting that there are no wheels that need reinventing. Furthermore, if someone else can do it, then you certainly can as well. You can outsource anything you cannot do and fill in the rest yourself.

And you don’t want to “copy” when it comes to content. Let’s say your entire strategy for earning $10,000 a month is to build a $97 membership site and keep it filled with 100+ members. Let’s also say that someone else in your niche is already doing that. Should you copy them? Not exactly. By all means use their methods for traffic and lead generation, since those are obviously working. But create your own brand, your own unique selling proposition and your own unique content. Furthermore, whatever it is they’re doing, you want to do it better in some way. This means delivering more results, or delivering those results in an easier way, or something that sets you apart and above the other membership site. This will make it easier to get and retain members.

Focus your efforts on taking care of your customers and you’ll find the money tends to take care of itself. As Zig Ziglar used to say, “When you help enough people get what they want, you’ll get what you want.”

Now then, don’t restrict your reverse engineering to your own niche. Many times you can gain valuable insights from other niches that translate nicely to yours. For example, you might be in the fashion niche and you see a financial membership that sends out a CD every month, or has a hotline, or somehow personalizes content for each member. Is this something you could do in your fashion membership? Perhaps you send out a CD of the latest styles and patterns. Or you have a fashion ‘hotline’ on your site that offers the latest fashion industry insider’s news. Or you have a feature that shows members how each new clothing line would look on their particular body build.

Mind you, I know nothing about fashion, in case you couldn’t guess. My fashion style is simple: If it’s comfortable and doesn’t make me look silly, I wear it. Perhaps there’s a need for a fashion website for people like me.

My whole point is this: Stop thinking you’ve got to start from scratch, or that every answer is hidden inside the latest marketing info product. The truth is you already have the capability to discover exactly what is working – because success leaves clues. All you have to do is play detective, follow the clues and get busy reverse engineering your own success story.

If you’re in the IM niche, you probably get the same emails I do asking: “I need to make money YESTERDAY, what do you recommend?”

Or maybe you need some extra money for a project you’re working on right now, or you’ve got an unexpected bill.

Here’s a method I sometimes suggest for earning a quick $500 or $1,000, and what people seem to like about it is how simple and straightforward it is.

Ask yourself what skills and knowledge you possess right now. Maybe you can write really well, or you’re good at building WordPress sites. Maybe you’re a graphic artist, or a photographer or videographer. Maybe you’ve got great people skills and you can act as an affiliate manager or set up joint ventures. Perhaps you can coach people on how to do something specific, or teach them how to find the perfect virtual assistant. I guarantee you have at least one skill or piece of knowledge that others are willing to pay for.

“But I don’t have a skill!” Really? Then you need to find dynamite outsourcers who do have skills you can market. You must find something that others are willing to pay for, and that’s usually a skill and sometimes simply a piece of very valuable knowledge.

Once you’ve identified your skill, set up a web page offering that skill for hire. A simple blog site will do, preferably on your own domain. Check out other similar websites to get ideas on how to set yours up.

Find blogs that are relevant to your skill and allow guest bloggers. For example, if you’re really good at writing engaging blog posts, find blogs about blogging. If you can troubleshoot antique engines over the phone, then find blogs about old cars. These blogs should have a bare minimum of 5,000 readers a month, and be sure they already allow guest posting.

Now write articles that provide awesome content for these blogs. Study each blog and write an article just for them that solves a problem or tells how to do something that is totally relevant to your particular skill. For example, if your skill is article writing, you’re going to tell them how to write the perfect article. If your skill is photographing products, then that’s what you’ll teach. Don’t worry about giving away all your secrets – some people would much rather hire a professional than do the work themselves. Link back to your website in the author’s box.

Don’t know if you spotted it, but there is a flaw in the steps above and here it is…

It can sometimes take WEEKS to get your guest blog post published. How do you speed up the process? One way is to link whatever you are writing about with something that is current in the news, preferably in the last 12 to 48 hours. You might need to get a little creative here but if you can pull it off then blog owners will be racing to publish your post. For example, if you’re a sales letter copywriter and the FTC just handed down new rules for what you can and cannot say in your sales copy, you’re golden.

Another trick for getting published quickly is to provide dynamite graphics, pictures or even infographics to go with your article. In fact, your infographic could even BE your article. And don’t forget to politely make a good case to the blog owners on why they should consider publishing your article as quickly as possible.

Continue writing articles and getting them published until the orders start coming in or your phone starts ringing.

The entire process could take as little as 48 hours or as long as 10 days, depending on how fast you get those first blog posts published.

Added benefit – you’ll make more business connections which can continue to benefit you in the future.

If you’re not outsourcing some of your work yet, you might be wondering what the benefits are. Obviously you’ll save time, but you’re trading money for the time saved.

So is it really worth it? Here are 7 benefits of outsourcing you may not have realized:

1. Not only are you saving time, but the time you save can be put to a higher use. For example, instead of spending time writing your next article, you could outsource the article creation to a professional and spend that time making contact with potential JV partners who will promote your products.

2. You don’t have to learn a new skill. If it’s a skill you’re going to rarely use anyway, or if it’s something that you simply have no interest in learning, you are much better off outsourcing it to a professional.

3. Even if you know how to perform the skill you’re thinking of outsourcing, there is a good chance someone else can do it better than you. Maybe a lot better. Do you really want to spend the next ‘x’ amount of your own hours to achieve mediocre results? Or do you want an amazing payoff that can only come from someone who skillfully performs that task every day of the week?

4. You can grow your business faster when you outsource. If you’re trying to do every task yourself, you can only grow as fast as you can work. But if you harness the skills of others, you can grow exponentially.

5. You can react to the market faster. Let’s say a new social media site hits the scene and you want to create a product that teaches people how to use it. If you do all the work yourself, it could take weeks. But if you outsource some of the work, you can have it done in days. Money loves speed.

6. Once you have a system that works, you can ramp it up on a large scale with outsourcing. For example, you’ve discovered the exact type of video to make to promote affiliate products and how to get it ranked high in Google. Now outsource the work to others and instead of creating and ranking two new videos a week, you can do 2 a day. Or even 10 a day.

7. You’ll be happier. By outsourcing all the tasks you either don’t enjoy or aren’t very good at, you can focus on the areas of your business that you truly enjoy. And when you enjoy your work, you will naturally tend to get more done and be more successful.

The New Year is upon us – time to talk about your goals, right? Goals are important, yes… But I’d like to focus for a moment on one of the real drivers that will allow you to achieve all of your 2019 ambitions, whatever they might be: Keeping Your Brain Happy so it can help you to accomplish your tasks and see your intentions through to success.

We all know what it’s like to try to try to work when our brain is in a fog or just doesn’t want to cooperate with us. We feel like we can’t get it in gear, like everything takes too long and the end result is sadly lacking.

Just like any other part of the body, brains can get tired. Suffering from cerebral fatigue results in a lack of new ideas, poor thinking, lousy problem solving and can even be a cause of depression.

Here then are 12 tips to keep your brain refreshed, energized and happy:

1. Mix it up. It’s just common sense that if you spend hour after hour on the same task, you’re going to get burned out. So instead of writing articles for 8 hours straight, try writing articles for 2 hours, researching your next product for an hour, returning emails for an hour, etc.

2. Don’t multitask important stuff. Sure, you can listen to the radio while you’re doing the dishes, but that’s because neither one requires your full attention. When doing something important like learning a new skill from a webinar or working on your next product, don’t be checking email or the score of the game. By not multitasking you’ll accomplish more in less time, and your quality of work will be better, too.

3. Stand up and move around. If you can, get one of those standing work desks and use it at least half the time. If you alternate between standing and sitting you’ll find that you’re more alert and your brain works better.

4. Take a quick break every 20 minutes or so. 20 minute “bursts” of work followed by 2-3 minutes of non-work can make you productive and keep you and your brain energized. BEST: Do something physical on these short breaks like push-ups, sit-ups or deep knee bends.

5. Engage your senses. Use some peppermint or orange oil to wake you up. Make your work space interesting to look at with thought-provoking art. Use colored paper and pens. Get a worry stone or some kind of object you like to hold and pick this up for tactile stimulation when you’re thinking through a problem.

6. Relax for 10 minutes every 90 – 120 minutes. Take 10 minutes off to meditate, walk around the block or work on a puzzle. Your brain will love this.

7. Work when your brain wants to work. Everyone has their own circadian rhythm. Some people are morning people, others are night owls, and many fall in between. Find out what time of day is your most productive and then schedule that time for your most intense and important work.

8. Prioritize. Work on your most important task first, when your brain is at its freshest. Getting this task done first will also give you a much needed feeling of accomplishment and free you up to focus on smaller goals and tasks.

9. Work less, play more. Seriously, if you’re working 100 hours a week then I suspect you’re only doing 50 hours worth of work. Think about it – how much of your time is truly devoted to working, and how much is devoted to “getting ready to work?” Don’t allow yourself to get distracted by emails, games, news, weather, etc.

Instead focus yourself on getting your tasks done as quickly as possible, and then leave your computer, leave your office and go do something totally unrelated to work. While you are out “playing” your brain will be rejuvenating. One unexpected benefit to this is you’ll find your brain becomes more creative and a much better problem solver when it gets periods of rest, relaxation and diversion from work.

10. Take a weekly vacation. No, I’m not kidding. Getting away once a week does wonders for every part of you, especially your brain. And you don’t have to leave your area to take a vacation. Go someplace locally you’ve never been to, take a class, go to events, spend the day walking downtown or in the woods, etc.

Is the weather terrible and you don’t want to leave home? Then grab that book you’ve got of nature photographs or travel shots and sit in a comfortable chair and transport yourself to the exotic places you see in the photos. In terms of benefits to the brain, it’s almost as good as being there.

11. Exercise. I’m not going to tell you all the reasons why you should exercise here – you probably already know them. And one of the biggest reasons is because when you exercise, your brain works better. You think better and more clearly. I wouldn’t be a bit surprised if people who regularly exercise improve their IQ scores – it’s already been proven to increase memory and comprehension.

12. Feed your brain. Good nutrition is vital to your brain’s well being. If you’re eating processed foods or junk foods, you’re starving your brain. If you’re eating things like fresh fruits and vegetables and fish, then you’re feeding your brain. Don’t believe me? Cut out all junk food and processed food for one week. Add in fish oils or fish, along with plenty of veggies and some fruits. See if you don’t notice a massive difference in both the way you feel and how well your brain functions.

Be good to your brain and it will help you reach your goals this year, and beyond!

Yes, people come for the content, but first you’ve got to attract them with the image. After all, images are the first thing people notice about your page or post.

The right image can grab attention and create intrigue, mystery, curiosity and a host of other emotions that wrap their tendrils around your visitor and glue them to your writing. As an added benefit, the better your image is at capturing attention, the less important your headline becomes. A great image with a mediocre headline will almost always lure the visitor into reading your content, while a sub par headline on its own seldom will.

What can you do to maximize the effect images have on your visitor? Here are 10 keys:

1. Use at least one image per post. Every post should have an image of its own above the fold. And if your post is long, consider adding images into the middle as well to break up your post. These will provide welcome breaks to your readers, as well as enticing scanners to stop and read your content.

2. Look for images that work on a gut level. If your post is about how to prevent a house fire, you might be tempted to post an image of a building on fire. But how much more captivating would it be to have an image of someone experiencing loss – even without a single charred remain in the background? Look for images that play on the emotions, rather than ones that simply illustrate your story.

3. Use faces. Studies show that readers pause longer on an image that shows at least one face. If you don’t use faces, then look for something provocative or downright spectacular – something that makes the viewer stop in her tracks and want to know more.

4. Use images in your RSS feed. Just like blog posts, an image can make the difference between your writing being read or ignored. Think of the image combined with the headline as your book cover, and your post as the contents. People do judge books by their covers, and they do the same when looking through their feeds.

5. Take the time to get it right. Grabbing the first interesting image you see is seldom a recipe for stopping Internet traffic. If you need to spend as much time sourcing an image as you do writing the post, then do it. It’s worth the extra effort.

Consider purchasing your images. You can almost always find far better images when you’re willing to pay a little bit to use them, and the selection is far more vast and interesting as well. Keep in mind – a bland as toast image could actually HURT your chance to get your post read. Spend a buck or two and get something that leaps off the page and into your reader’s imagination.

If money is tight, there is a third option, and that’s using creative commons photos. They’re free to use but you MUST give the proper attribution to the photographer. For example, you can start a search for creative commons images here: https://search.creativecommons.org

6. Just do it. Adding images might sound too simple, but the fact is that it will almost certainly increase the time visitors spend on your site.

7. Consider taking and using your own photos. If you’re a shutterbug, by all means get busy. Using your own photos will personalize your website that much more, as well as building a deeper connection with your audience.

8. Build an entire post around pictures. With the advent of social media, you can now get traffic simply for having great images. So why not try a post that’s image dense, such as the most romantic places in your country, or the funniest photos ever, etc.

9. Don’t forget to add alt tags to your images. This can help you to rank higher in the search engines, bringing you more traffic.

10. Have fun. Not only is reading an article that contains images more interesting for the reader – it’s also more fun for the author to put together.